You might have an email list and have been running your Shopify store for some years. Are you investing enough in your email marketing for your store?
Did you know?
For every $1 spent on email, you make $42
Studies have shown that there is a high rate of return for email marketing. Here's reasons why you should invest more in e-mail marketing for your store.
- Email is personal
- People use email everyday
- Clients choose you
- Email boost sales
- Email helps you build a relationship with your audience
- Email is trusted
- Email is targeted
- Email gives you more control
- Email helps you have more long term success
- Email helps you build authority
Let's look in detail at each reason.
- Email is personal.
Your emails are personal, meaning it’s one on one discussion with your client. You and your business can speak to your subscribers directly without any system limitations.
- People use email everyday.
Almost everyone has an email address and uses it regularly for their businesses, to read and send important messages or letters and to read newsletters they’ve subscribed to.
Being in your customers inbox regularly(without spamming) would allow them have your business in mind often, which is a great way to market.
- Clients choose you
People subscribe or sign-in to your email list by themselves. Your content or product/service or maybe lead magnet had persuaded them enough to exchange their information for it and what that means is that they have a good level of interest in what you have to offer.
- Email boosts sales.
It is easier to convert visitors or readers into leads and customers through email marketing therefore boosting sales. You get to showcase your products and services in the best way giving them more reasons to consider a purchase.
- Email helps you build a relationship with your customers.
Email marketing allows you connect more and better with your customers and leads. A sustained relationship through your emails is an opportunity for more sales and even referrals.
- Email is trusted
Since potential customers gave you their emails willingly, it's safe to say that they already have a degree of trust in you and in your business.
You now have the opportunity to build on that trust by providing helpful tips and engaging content, so that when you finally ask for the sale, your customers are happy to buy from you.
- Email is targeted
Most email providers give you the opportunity to segment or tag your audience.
This means you can now use buyer personas and insights from your previous campaigns to create specific campaigns, images and copy for different categories of customers.
- Email gives you more control
Your email marketing is not dependent on how well you rank on search engines, or on the ever changing social media algos. With your email list, you can choose what to send and how to convey your messages to your customers.
- Email helps you to have long term success on your Shopify store
Even a small email list can be used to build your customer base, keep engaging with your clients, and boost sales on your Shopify store.
Even when you’re not running ads or posting on social media, you can still create and send your campaigns to your email list and get those sales coming in.
- Email helps you to build your authority
Providing your audience with value through your emails helps you build your authority in your space and helps clients to trust you more.
Bonus: Automated Emails bring in more sales
Automated email campaigns for your Shopify store can bring in up to 35% more of online sales. The best part about them is, once you've built and set them up, they keep working for you 24/7 to bring in those sales.
In Conclusion
I hope you’ve found reasons to invest more in email marketing for your Shopify store. Need help with email marketing for your Shopify store? Book a free Discovery Call to find out how I can help.
